So we can expect that social media users will spend around 1 hour and 22 minutes on average using social media every day. eMarketer predicts that this average will increase by 8.8% in 2020 due to social distancing and people spending more time indoors during the pandemic. In 2019, the average social media user spent around 1 hour and 15 minutes per day on social media. How long does the average person spend on social media per day? Eighty-nine percent of marketers surveyed used the platform while 83% of consumers surveyed used it. The Sprout Social Index XV: Empower & Elevate also found that it’s the most popular platform for both marketers and consumers. It had garnered 2.6 billion monthly active users by Q1 of 2020. What is the most popular social media platform?īased on user count alone, Facebook continues to be the most popular social media platform. How many people are on social media?Īs of April 2020, a total of 3.81 billion people around the world use social media, putting the worldwide social media penetration rate at 49%.
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